The good, the bad, the ugly. Here's the behind the scenes look at how we made & launched the 2021 Artist of Life Workbook! This was a challenging year for the workbook, but I'm glad we finally made it. This vlog shows the entire creative process from designing, sampling, prepping, shooting photos, to shipping at the warehouse and setting up our first in-store Lavendaire pop up.
Starting a business is not a straightforward path. Here's my journey to launching the 2018 Artist of Life Workbook! This was a hard vlog to edit. I chipped away at it for months and put off finishing it for weeks. Finally made myself tackle this because although part of me thinks this might be “too boring” for some of you, the other part knows that it can be helpful to someone out there. At the least, it can shine a light on what goes on behind the scenes of building a business.