how I plan a product launch as an entrepreneur (BTS, photoshoot, marketing) 🌻

We’re launching new Lavendaire products on 10/22! Here’s a behind the scenes vlog on running an online business as a creative entrepreneur.

112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

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The beauty and skincare industry thrives on “more”: buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells “less”. Through her YouTube channel and business, Liah wants to #PressReset on the skincare industry, promoting transparency, education, and confidence through healthy skin.

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56: Creating a Meaningful Life and Business w/ Melyssa Griffin

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Your business is a reflection of you. It can only be in alignment with your values if you are, too. Today's guest, Melyssa Griffin, teaches entrepreneurs how to create their own meaningful lives and businesses through online courses, community, and the Pursuit with Purpose podcast. In this episode, Aileen and Melyssa talk about following your gut feelings in the face of criticism, centering yourself before your business, and the value of community online and around the world.

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